Freshmail is a company offering software tools for marketers and workers responsible for products and brands promotion. The solution dedicated to create and send mailings to only selected group of castomers is a cheap and effective tool that helps increase the turnover of mailing companies. An important aspect to consider while creating the entire mailing is answer to the obvious question: How to write email content to attract clients attention and to personalize created email at the same time.
How to write email content to engage clients
Creating engaging mails is a rather complicated task. Mailings should be personalized, as customers are better responding at receiving electronic mail that is targeted to them. It means that customer"s name should be used as well. Mailings should also be used for promoting only those products that customers may be interested in because of his gender or age, or which they viewed during their last visit to the online store. It is important that the mailing should not be intrusive, but only concering recommendation.
